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Goals

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Performance Metrics Goals: To monitor the use of communication and outreach channels through ITSJPO and FHWA to

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LinkedIn Impressions

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6,199

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LinkedIn Clicks

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51

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LinkedIn Likes

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84

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LinkedIn Shares

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7

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LinkedIn Comments

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0

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Twitter Impressions

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7,171

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Twitter Likes

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10

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Twitter Retweets

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11

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Twitter Comments

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0

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Facebook Reached

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2,301

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Facebook Clicks

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20

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Facebook Reactions

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18

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Facebook Shares

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5

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Facebook Comments

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0

Social Media Engagements

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Social Media Engagement

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Pre-May 2020

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May 2020

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June 2020

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LinkedIn Engagement

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152

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5

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6

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Twitter Engagement

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80

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1

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5

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Facebook Engagement

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increase engagement with OSS4ITS users.

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Detailed Metrics by Month

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Targets

Metric

Target

New Known Uses

  • Increase use by 10% by end of FY 21.

Number of GitHub Forks

  • Increase forks by 10% by end of FY 21.

Total Engagements (Across Platforms)

  • Increase stakeholders engaged by 20% by the end of FY 21.

  • Increase total monthly engagement across Twitter, Facebook, and LinkedIn by 20% by the end of FY 21. 

Performance

Metric

CARMA

Engagement Metrics

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Engagement Metric

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Pre-May 2020

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May 2020

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June 2020

V2X Hub

ODE

SDC

Known Uses

0

21

0

0

GitHub Forks

82

17

63

0

Webinars

2

0

0

0

Conferences

0

0

0

0

(Totals as of December 2020)

Social Media Trends Across Platforms

2021 Social Media Trends:

Social Media Engagement Trend (All 2021)

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Social Media Engagement

Jan

Feb

Mar

Apr

May

June

July

LinkedIn

0

0

138

162

369

162

188

Twitter

0

0

77

41

98

17

35

Facebook

0

0

22

19

15

12

29

Social Media Reach Trend (All 2021)

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Social Media Reach

Jan

Feb

Mar

Apr

May

June

July

LinkedIn

0

0

3,890

4,320

8,448

3,249

7,537

Twitter

0

0

4,551

3,864

8,652

1,657

7,576

Facebook

0

0

1,386

1,333

1,875

2,330

2,933

2020 Social Media Trends:

Social Media Engagement Trend (All 2020)

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Social Media Engagement

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

LinkedIn

343

145

71

81

59

939

460

60

64

0

52

52

Twitter

86

58

25

55

17

443

288

52

14

0

5

5

Facebook

99

69

27

16

10

81

45

19

25

0

15

15

Social Media Reach Trend (All 2020)

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Social Media Reach

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

LinkedIn

15270

5977

3608

2591

1,691

15,935

10066

2,781

2,370

0

1,273

1,273

Twitter

9,518

4,743

5,218

1,953

1,740

8,498

2474

5,153

1,672

0

1,555

1,555

Facebook

3,613

2,033

1,748

826

840

3,117

1021

675

764

0

625

625

Social Media Engagement Trends by Platform

2021 Social Media Engagement Trends by Platform

LinkedIn Engagement Trends

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Engagement Metric

January 2021

February 2021

March 2021

April 2021

May 2021

Clicks

0

0

76

77

177

Likes

0

0

58

79

174

Shares

0

0

4

6

12

Comments

0

0

0

0

6

Twitter Engagement Trends

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Engagement Metric

January 2021

February 2021

March 2021

April 2021

May 2021

Likes

0

0

15

14

18

Retweets

0

0

9

9

14

Comments

0

0

1

0

0

Other Engagements

0

0

52

18

66

Facebook Engagement Trends

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Engagement Metric

January 2021

February 2021

March 2021

April 2021

May 2021

Clicks

0

0

9

7

14

Reactions

0

0

12

11

1

Shares

0

0

1

1

0

Comments

0

0

0

0

0

2020 Social Media Engagement Trends by Platform

LinkedIn Engagement Trends

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Engagement Metric

January 2020

February 2020

March 2020

April 2020

May 2020

June 2020

July 2020

August 2020

September 2020

October 2020

November 2020

December 2020

Clicks

168

68

24

37

29

485

267

31

26

0

29

29

Likes

161

66

43

41

27

430

184

29

32

0

22

22

Shares

12

11

4

3

3

12

9

0

5

0

1

1

Comments

2

0

0

0

0

12

0

0

1

0

0

0

Twitter Engagement Trends

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Engagement Metric

January 2020

February 2020

March 2020

April 2020

May 2020

June 2020

July 2020

August 2020

September 2020

October 2020

November 2020

December 2020

Likes

9

2

5

5

0

10

7

11

2

0

1

1

Retweets

8

3

5

6

2

8

3

13

2

0

0

0

Comments

0

4

0

0

0

2

0

0

0

0

0

0

Other Engagements

69

49

15

44

15

423

288

28

10

0

4

4

Facebook Engagement Trends

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Engagement Metric

January 2020

February 2020

March 2020

April 2020

May 2020

June 2020

July 2020

August 2020

September 2020

October 2020

November 2020

December 2020

Clicks

60

36

13

7

6

37

18

12

10

0

10

10

Reactions

25

23

11

7

4

37

24

4

9

0

5

5

Shares

13

5

3

2

0

7

3

3

6

0

0

0

Comments

1

5

0

0

0

0

0

0

0

0

0

0