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Performance Metrics Goals: To monitor the use of communication and outreach channels through ITSJPO and FHWA to

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increase engagement with OSS4ITS users.

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Table of Contents

Performance Metrics by Month

Engagement Metrics

Contains Numerical Data

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Performance Metric Trends Across Platforms

Social Media Engagement Trend (All)

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Social Media Engagement

Pre-May 2020

May 2020

June 2020

LinkedIn Engagement

152

59

939

Twitter Engagement

80

17

443

Facebook Engagement

43

10

81

Social Media Reach Trend (All)

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Social Media Reach

Pre-May 2020

May 2020

June 2020

LinkedIn Impressions

6,199

1,691

15,935

Twitter Impressions

7,171

1,740

8,498

Facebook Impressions

2,301

840

3,117


Engagement Trends by Platform

LinkedIn Engagement Trends

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Engagement Metric

Pre-May 2020

May 2020

June 2020

LinkedIn Clicks

51

29

485

LinkedIn Likes

84

27

430

LinkedIn Shares

7

3

12

LinkedIn Comments

0

0

12

Twitter

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7,171

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1,740

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8,498

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Twitter Likes

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10

...

0

...

0

...

Twitter Retweets

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11

...

0

...

0

...

Twitter Comments

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0

...

0

...

0

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Facebook Reached

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2,301

...

840

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3,117

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Facebook Clicks

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20

...

6

...

37

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Facebook Reactions

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18

...

4

...

37

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Facebook Shares

...

5

...

0

...

7

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Engagement Trends

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Engagement Metric

Pre-May 2020

May 2020

June 2020

Twitter Likes

10

0

0

Twitter Retweets

11

0

0

Twitter Comments

0

0

0

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Facebook Engagement Trends

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orientationvertical
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500
typeline
height

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300

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Engagement Metric

Pre-May 2020

May 2020

June 2020

...

Facebook Clicks

...

20

...

6

...

37

...

Facebook Reactions

...

18

...

4

...

37

Facebook

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Shares

...

5

...

0

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7