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Performance Metrics Goals: To monitor the use of communication and outreach channels through ITSJPO and FHWA to increase engagement with OSS4ITS users.

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Performance
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Detailed Metrics by Month

(Contains Numerical Data)

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Performance Metric

Trends Across Platforms

Social Media Engagement Trend (All)

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Social Media Engagement

Pre-May 2020

May 2020

June 2020

LinkedIn Engagement

152

59

939

Twitter Engagement

80

17

443

Facebook Engagement

43

10

81

Social Media Reach Trend (All)

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Social Media Reach

Pre-May 2020

May 2020

June 2020

LinkedIn Impressions

6,199

1,691

15,935

Twitter Impressions

7,171

1,740

8,498

Facebook Impressions

2,301

840

3,117

Engagement

Trends by Platform

LinkedIn Engagement Trends

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Engagement Metric

Pre-May 2020

May 2020

June 2020

LinkedIn Clicks

51

29

485

LinkedIn Likes

84

27

430

LinkedIn Shares

7

3

12

LinkedIn Comments

0

0

12

Twitter Engagement Trends

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Engagement Metric

Pre-May 2020

May 2020

June 2020

Twitter Likes

10

0

0

Twitter Retweets

11

0

0

Twitter Comments

0

0

0

Facebook Engagement Trends

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Engagement Metric

Pre-May 2020

May 2020

June 2020

Facebook Clicks

20

6

37

Facebook Reactions

18

4

37

Facebook Shares

5

0

7